Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1968

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

A huge marketing research task - birth control.

AUTHORS

Simon JL

SOURCE

Journal of Marketing Research 5: 21-27. 1968.

ABSTRACT

Research in underdeveloped countries to sell family planning is discussed. The article also aims at pinpointing

other possible research areas. Census reports were actually the earliest work relevant to birth control. Later came

the research on psychosocial factors affecting family size in developed countries. After World War I, client oriented

research into family planning began. The history of this type of research is discussed with more emphasis on the

surveys of the knowledge, attitude and contraception practices (KAP) in various countries. The author claims the

KAP surveys to be the largest worldwide market research job ever done. Propagands campaigns, contraceptive

costs, bonuses for contraceptive practices, and effectiveness of persuasion techniques are discussed.

(PubHealth.info Document ID: CONT9T 1085-06)

PubHealth.info NOTE: The author(s) of this article titled, "A huge marketing research task - birth control.", is(are)

Simon JL. The source of this article is "Journal of Marketing Research 5: 21-27. 1968.". This article was published in

1968 in English language(s). (PubHealth.info® Document ID: CONT9T 1085-06. All rights reserved with

PubHealth.info) PIN: 41085

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