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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.





YEAR: 1968




CATEGORY: Contraception (Birth Control) and Family Planning



TITLE



Experiences in the use of communication methods in promoting family planning

in Hong Kong.



AUTHORS

Lam P


SOURCE

In: United Nations. Economic Commission for Asia and the Far East [ECAFE].

Report of the Working Group on Communications Aspects of Family Programmes

and selected papers. Held at Singapore 5-15 September 1967. Bangkok,

Economic Commission for Asia and the Far East, [1968]. :82-5. Asian Population



ABSTRACT

Methods of reaching the people used by the Family Planning Association of Hong Kong can be classified under 3

headings: personal contact through field of social workers; distribution and display of written propaganda and

educational material; and widespread use of audiovisual material. The part that personal contact plays in the

program can be judged from the following study of 23,031 new patients who came to the clinics in 1966. 92.26% of

new patients were motivated to attend after personal contact of some description. The very low number -- 7.74% --

giving publicity material as the information source may reflect the fact that Chinese women in Hong Kong need the

additional stimulus of a personal recommendation before they decide to visit a clinic. This is borne out by reports of

field workers who say that many of the women they contact have already heard of the Family Planning Association

through the publicity program. Field work is conducted by 27 field workers and 3 social workers. They visit homes,

government maternal and child health centers, hospitals, clinics, market places, and assist in exhibitions. In May

1966 a research project was undertaken to assess the effectiveness of different interviewing techniques on a

specially conservative area, the Ngau Tau Kok Resettlement estate. 1582 eligible households were divided into 3

similar groups and each was selected for 1 treatment. In group A 620 persons were subjected to intensive interviews

by 5 specially trained field workers. In group B 566 persons were given normal interviews, and a control group, C,

was not interviewed. The intensive method of interviewing appeared to be 100% more effective than the normal

method, but for certain types of women the method adopted in group B seemed more effective. The mobile clinic

approach was unsuccessful because most Chinese women were too embarrased to attend and to speak of family

planning openly in such a public place. Follow-up visits are an essential part of the program. 6 colored, 1 minute

films on family planning which deal with the need for family planning have been shown in 45 theaters for periods of

up to 2 months. Even a conservative estimate of only 20% attendance at the theaters means that at least 2 million

people would have seen the family planning films. In sum, the most important method of communications is through

field work and particularly person to person contact between field workers and women who have recently delivered a

child. The most effective place to contact these women is at post-and antenatal clinics. (PubHealth.info Document

ID: CONT9T 1028-06)



PubHealth.info NOTE: The author(s) of this article titled, "Experiences in the use of communication methods in

promoting family planning in Hong Kong.", is(are) Lam P. The source of this article is "In: United Nations. Economic

Commission for Asia and the Far East [ECAFE]. Report of the Working Group on Communications Aspects of

Family Programmes and selected papers. Held at Singapore 5-15 September 1967. Bangkok, Economic Commission

for Asia and the Far East, [1968]. :82-5. Asian Population Studies Series No. 3". This article was published in 1968

in English language(s). (PubHealth.info® Document ID: CONT9T 1028-06. All rights reserved with PubHealth.info)

PIN: 41028




 

 

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