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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.





YEAR: 1983




CATEGORY: Contraception (Birth Control) and Family Planning



TITLE



Operations research project summary. Operational research on social

marketing of contraceptives Sri Lanka.



AUTHORS

Cornelius RM


SOURCE

[Unpublished] 1983 Oct. 5 p.



ABSTRACT

This summary of Sri Lanks's project, Operational Research on Social Marketing of Contraceptives, contains a project

description, which focuses on the study population, the delivery system, the research design, project status, and

results. The community based distribution (CBD) program in Sri Lanka is nationwide, and the study population

includes the more than 5 million men and women 15-49 years of age in union. Sri Lanka has a moderate crude

birthrate of 29 and a very low crude death rate of about 7, yielding a natural rate of increase of approximately 2.2% per

year. The proportion of married women currently using contraceptives is about 35%. Under the new commission

agent delivery system, the Family Planning Association of Sri Lanka (FPASL) assumed responsibility for the

distribution of contraceptives, appointed a marketing officer in each of the 5 experimental districts, and selected

commission agents. In the principal agent system, continued in 5 districts, the FPASL supplies contraceptives to 1

commercial agent in Colombo. This principal agent then supplies contraceptives as well as a large line of other

products to wholesale distributors in each of the 5 districts. This wholesale distributor in turn supplies

contraceptives to retail outlets in the district. In all 10 districts, FPASL marketing officers and other staff carry out

promotional and educational activities and village level products. The FPASL also carries out advertising. Only the

distribution system is different in the 2 areas. The primary research objective of this project is to test the cost-

effectiveness of the social marketing of contraceptives and to compare the performance of this approach with that of

the conventional "principal agent" distribution system. The original research design called for dividing the country

equally into the experimental and control areas. This design has held up with respect to condom distribution,

making it possible to directly compare condom sales between the 2 areas of the country, but FPASL has since had

to assume nationwide distribution of OCs. Principal findings include the following: the FPA has demonstrated the

feasibility of establishing a contraceptive delivery system under its own management and has developed a practical

record system for monitoring this program; sales of both OCs and condoms in the project increased through late

1981, but there was a small decline in sales in late 1981 and early 1982, attributable to price increases, an increase

in sterilization, and some sales of low priced products by other suppliers; the comparison of condom sales between

the principal agent system and the commission agent system has not produced major differences; and 1 of the major

problems of establishing a separate sales network for contraceptives is the recruitment and maintenance of a

competent sales force. (PubHealth.info Document ID: CONT5T 2058-06)



PubHealth.info NOTE: The author(s) of this article titled, "Operations research project summary. Operational research

on social marketing of contraceptives Sri Lanka.", is(are) Cornelius RM. The source of this article is "[Unpublished]

1983 Oct. 5 p.". This article was published in 1983 in English language(s). (PubHealth.info® Document ID: CONT5T

2058-06. All rights reserved with PubHealth.info) PIN: 22058





 

 

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