Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1983

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

The Nepal CRS Project: marketing family planning the the shops of Nepal.

Report 1976-1983.

AUTHORS

Westinghouse Health Systems

SOURCE

Columbia, Maryland, Westinghouse Health Systems, 1983. 31 p.

ABSTRACT

The Nepal Contraceptive Retail Sales (CRS) program has grown steadily since 1978 and is now contributing

significantly more each year to the overall family planning efforts. The philosophy of CRS programs (also now called

Contraceptive Social Marketing, CSM) is based on commercial marketing principles and strategies. The CRS

approach involves marketing contraceptives using existing commercial resources and networks for consumer

products and employing available resources. CRS is successfully selling products which are available free

elsewhere. This is possible in part because people feel that if a product is free, then perhaps it is not very valuable.

Even for free contraceptives, the person may have to travel some distance and time and to pay some potential

embarrassment costs to wait in line and answer questions. The CRS model calls for contracting with a successful

distribution firm having national distribution and an active sales force in order to sell and distribute the products.

Nepal was unique. No firm in Nepal was both capable and willing to market the CRS products and in 1976-78 no

Nepali sales force could be located that worked shop to shop, promoting and marketing consumer products. The

normal system in Nepal relied almost totally on a retailer going to a wholesaler to purchase products for his/her shop.

There was no "active" sales force system and no distribution firm available. CRS began by recruiting and training

young men as area sales representatives including their home town areas. The number of CRS sales

representatives in 1983 is 7; the number is planned to be increased to about 20 over the next 6-12 months. During

the 1977-83 period 2 new agencies were encouraged into existence to serve the Westinghouse CRS Project. Total

staff is less than 30, including the field sales force. Problems included the following: no distribution firm was

capable and willing to take on the CRS program products, shopkeepers did not display CRS products because they

feared consumer response, sales representatives were not sufficiently motivated to regularly increase their daily

sales, and young married couples were actively encourages by families to have a baby as soon as possible. CRS

developed its own sales force, used cash awards to motivate shopkeepers to display CRS products, hired and

trained young men in CRS field strategies and methods, designed and began a bonus quota system paying cash

incentives for improved performance, and used a radio promotional spot. (PubHealth.info Document ID: CONT5T

2027-06)

PubHealth.info NOTE: The author(s) of this article titled, "The Nepal CRS Project: marketing family planning the the

shops of Nepal. Report 1976-1983.", is(are) Westinghouse Health Systems. The source of this article is "Columbia,

Maryland, Westinghouse Health Systems, 1983. 31 p.". This article was published in 1983 in English language(s).

(PubHealth.info® Document ID: CONT5T 2027-06. All rights reserved with PubHealth.info) PIN: 22027

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