Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1991

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

Final report: Television and Family Planning Practices in Urban Nigeria II:

the National Television Authority / Ibadan Experience. Projects AF-NGA-12

and 23.

AUTHORS

Nigeria. Nigeria Television Authority / Ibadan; Johns Hopkins School of Public

Health. Center for Communication Programs. Population Communication

SOURCE

[Unpublished] [1991]. 8, [7] p. USAID Cooperative Agreement No. DPE-3004-A-00-

6057-0; USAID Cooperative Agreement No. DPE-620-001-C-00-8013-00

ABSTRACT

This final report describes the television programming activities in Ibadan, Nigeria, during 1987-88, and the

evaluation of program impact on family planning client activity. Johns Hopkins University Population Communication

Services (JHU/PCS) contracted with the Nigerian Television Authority (NTA) in Ibadan, Oyo State, to integrate family

planning and health topics into 39 episodes of two popular television shows. "Koko Close" is a weekly 30-minute

drama in English that is popular with other affiliates throughout the country. "Mulero" is a weekly magazine program in

Yoruba. Spot announcements about the Ministry of Health, the Planned Parenthood Federation of Nigeria, and

University College Hospital clinics were aired free of charge at the beginning and middle of each episode and at

regular times in the total broadcast schedule. Scripts were based on focus group discussions and pretested with

typical viewers. A Project Advisory Committee reviewed all scripts for medical accuracy and cultural

appropriateness. The evaluation at clinics in Ibadan spanned a 6-month period after the first broadcast. A recall

survey was conducted the day after a regular Sunday night broadcast of "Mulero." During October 1987 to March 1988

the number of new clients almost tripled from 1650 to 4618. An average of 24% of new clients cited the NTA

television programs and advertising as the main source of the referral, followed by interpersonal referrals. Among the

351 people interviewed after watching "Mulero", 99% recalled that family planning issues were discussed, and 87%

desired more information about family planning. 54% discussed the program with friends or family. Only 7% disliked

the program due to the handling of family planning issues. Both forms of evaluation were considered effective in

measuring audience recall, audience appreciation of the programming, and general appeal. This project was very

cost-effective. (PubHealth.info Document ID: CONT3T 2522-06)

PubHealth.info NOTE: The author(s) of this article titled, "Final report: Television and Family Planning Practices in

Urban Nigeria II: the National Television Authority / Ibadan Experience. Projects AF-NGA-12 and 23.", is(are)

Nigeria. Nigeria Television Authority / Ibadan; Johns Hopkins School of Public Health. Center for Communication

Programs. Population Communication Services [PCS]. The source of this article is "[Unpublished] [1991]. 8, [7] p.

USAID Cooperative Agreement No. DPE-3004-A-00-6057-0; USAID Cooperative Agreement No. DPE-620-001-C-00-

8013-00". This article was published in 1991 in English language(s). (PubHealth.info® Document ID: CONT3T 2522-

06. All rights reserved with PubHealth.info) PIN: 12522

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