Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1991

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

Applying lessons learned in contraceptive social marketing to other

essential health products.

AUTHORS

Cisek C

SOURCE

Washington, D.C., Futures Group, Social Marketing for Change [SOMARC], 1991

Sep. 11 p. Occasional Papers No. 13

ABSTRACT

Social marketing is a comprehensive method of increasing the availability and use of health and family planning

products which combines distribution, communication, and promotion in an integrated strategy. Lessons learned

from the Social Marketing for Change (SOMARC II) project about product distribution, pricing, product, advertising,

and promotion are presented and discussed. On distribution, expanding it to include traditional and non-traditional

commercial outlets increases product use and availability; using existing commercial infrastructure increases

sustainability; training retailers in contraceptive technology reinforces the commercial distribution network; and using

commercial traditional and non-traditional distribution outlets can effectively increase the availability and use of

products. Establishing the most appropriate product prices demands making the product accessible to low-income

target audiences while providing sufficient compensation for distributors, wholesalers, and retailers; pricing and

product quality are often related in the consumer's perspective; and establishing the correct price for health products

can target low-income users and motivate retailers to promote products. Further, identifying product attributes most

important to consumers contributes to product satisfaction and improving product attributes can improve product

desirability and use. As for advertising, designing method-specific and brand-specific advertising enhances

behavior change; developing an appropriate product image will influence desirability and position products to target

audiences; developing a regional advertising strategy for the condom will reduce produce development and

advertising costs; and designing an appropriate product image can influence the desirability of products. Finally,

motivating retailers and consumers through product promotions can increase produce visibility and product trial;

providing point-of-purchase information directly to the consumer can improve knowledge and correct product use; and

trade and consumer promotions can stimulate product support and product use. (PubHealth.info Document ID:

CONT3T 2034-06)

PubHealth.info NOTE: The author(s) of this article titled, "Applying lessons learned in contraceptive social marketing

to other essential health products.", is(are) Cisek C. The source of this article is "Washington, D.C., Futures Group,

Social Marketing for Change [SOMARC], 1991 Sep. 11 p. Occasional Papers No. 13". This article was published in

1991 in English language(s). (PubHealth.info® Document ID: CONT3T 2034-06. All rights reserved with

PubHealth.info) PIN: 12034

For details, PubHealth.info recommends full-text link of this article

http://www.futuresgroup.com

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