Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1993

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

Evaluating the effectiveness of a family planning IE&C program in Bangladesh.

AUTHORS

Lissance DM; Schellstede WP

SOURCE

Washington, D.C., PSI, 1993. 16 p. PSI Special Reports No. 2

ABSTRACT

An innovative motivation and family planning education program in Bangladesh targeted husbands. Program design,

implementation, and evaluation were described. The Bangladesh Social Marketing Project implemented IEC in

1982, conducted a baseline evaluation in 1983 of latent demand for contraception and a second evaluation study in

1985 of the effectiveness of the male motivation and information strategy. The communication strategy involved

identifying rural men as a primary target, men and women as secondary targets, and community leaders as tertiary

targets. Modern contraception was depicted as wise to use. Husbands were encouraged to discuss family planning

with wives. The personal, economic, and health benefits of family planning were emphasized. Information seeking

behavior was encouraged by routing to an easily accessible source. Family planning was presented as the "right

thing to do" and the "wise man's decision." A radio serial drama was developed; films were shown and distributed

through use of 8 mobile vans. Evaluation entailed a baseline survey prior to program implementation and surveys

conducted at 12 month intervals in samples of 1000 respondents. Key findings were a decline in fears about

contraception from 38.7% to 25.8% between 1983 and 1985 and increased active information seeking behavior from

11.3% to 17.3%. Discussion of family planning between spouses increased from 33.8% to 37.5%, while

communication with friends and other relatives declined. Family discussions shifted to more specific topics such

as birth spacing and method choice. Intention to use contraceptives increased from 42.1% to 48.0%. Method

awareness increased. Current use of any modern method rose from 14.4% to 24.8%. Awareness of media

messages increased from 39.7% to 51.4%. The most dramatic increase in message recall was in brand name of

contraceptives. Differences between listeners and nonlisteners were explained by media awareness, discussion,

attitude change, and active information seeking behavior. (PubHealth.info Document ID: CONT3T 2-06)

PubHealth.info NOTE: The author(s) of this article titled, "Evaluating the effectiveness of a family planning IE&C

program in Bangladesh.", is(are) Lissance DM; Schellstede WP. The source of this article is "Washington, D.C.,

PSI, 1993. 16 p. PSI Special Reports No. 2". This article was published in 1993 in English language(s).

(PubHealth.info® Document ID: CONT3T 2-06. All rights reserved with PubHealth.info) PIN: 10002

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