Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1997

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

A cross-sectional evaluation of the DISH family planning mass media

campaign. Interviews with new family planning clients.

AUTHORS

Imani MR

SOURCE

[Unpublished] 1997 Jul. Prepared for Delivery of Improved Services for Health

(DISH) project. 31 p. USAID Contract No. 623-0133-C-00-4027-00 DISH

ABSTRACT

In February 1996, a Family Planning (FP) Mass Media Campaign was launched in Uganda to improve information on

modern FP and encourage women to use FP services. After broadcasting for 5 months, a New Client Interview

Survey was carried out which allows for a cross-sectional evaluation of the FP campaign. The survey aimed to

determine client exposure to the print and radio materials, as well as the influence that these materials have on a

new client's decisions to visit the clinic. Data were collected through one-on-one interviews with new FP acceptors

at 22 selected facilities during March-April 1997. Overall, the radio advertisements reached the greatest percentage

of people, both in and out of Kampala, while the other print materials had significant disparities. Almost all

respondents (90.1%) who were exposed to at least one campaign material could recall at least one campaign

message, remembering an average 2.1 messages. The campaign materials were shown to succeed in motivating

the intended audience to seek services, although education level played a role in the success of the campaign in

terms of reach, recollection of messages, and motivation. Finally, the analysis of service statistics suggests that

there has been a gradual increase in the number of new FP clients since the onset of the information, education, and

communication campaign. (PubHealth.info Document ID: CONT2T 526-06)

PubHealth.info NOTE: The author(s) of this article titled, "A cross-sectional evaluation of the DISH family planning

mass media campaign. Interviews with new family planning clients.", is(are) Imani MR. The source of this article is

"[Unpublished] 1997 Jul. Prepared for Delivery of Improved Services for Health (DISH) project. 31 p. USAID Contract

No. 623-0133-C-00-4027-00 DISH". This article was published in 1997 in English language(s). (PubHealth.info®

Document ID: CONT2T 526-06. All rights reserved with PubHealth.info) PIN: 5526

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