Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1993

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

Recasting image of contraceptives.

AUTHORS

Rimon JG 2d; Kiragu K

SOURCE

NETWORK. 1993 Mar;13(3):27-9.

ABSTRACT

Even though contraceptives are linked to sex which, along with sensuality and peer acceptance, is used to market

consumer goods, contraceptives are promoted in a hygienic, clinical way. Glamorous images which divert from

adverse health effects are used to sell unhealthy goods, e.g., alcohol and cigarettes, but technical and intimidating

promotion techniques centering on risks are used to promote family planning (FP) products and services which

actually save the lives of mothers and children and improve their health. Until recently, only the medical system

provided FP products and services so consumers identified them with illness and a help-seeking behavior. The

image of contraceptives must be remolded to gain people's attention. To avoid instilling mistrust of a method in

consumers, even those who believe in birth spacing, it is important for images to be positive and to reflect accurate

information. In Indonesia, the Dualima condom has been linked to responsible fatherhood thereby creating a positive

image and removing the negative image of a condom being linked to illicit sex. In the US, condom adds show the

user in control, especially in reference to AIDS. Prior to promotion of any contraceptive, complete, clear

communication and marketing plans are needed to identify and to focus on consumers' perceived needs. A survey in

Egypt shows that the most important attributes of a contraceptive are ease of use, healthiness, and effectiveness

and that Egyptians considered IUDs to best fit these attributes. Images of contraceptive users often determine

whether potential users do choose to use contraceptives. For example, in Cameroon and the Philippines, female

users are considered to be smart, rich, educated, confident and in control of their lives. In the Philippines, male

users are perceived to be loving, caring, and considerate husbands. The mass medias can improve providers' public

image as was the case in Turkey and Egypt. (PubHealth.info Document ID: CONT2T 4587-06)

PubHealth.info NOTE: The author(s) of this article titled, "Recasting image of contraceptives.", is(are) Rimon JG 2d;

Kiragu K. The source of this article is "NETWORK. 1993 Mar;13(3):27-9.". This article was published in 1993 in

English language(s). (PubHealth.info® Document ID: CONT2T 4587-06. All rights reserved with PubHealth.info) PIN:

9587

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