Contraception (Birth Control) and Family Planning PubHealthInfo

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PubHealth.info® (a subsidiary of PakMed) presents scientific information mainly based on abstracts of articles published on a variety of public health issues/topics, particularly encompassing population planning, disease prevention, maternal and child health, and communicable and non-communicable diseases (like HIV AIDS, malaria, etc) that are affecting a significant portion of population in developing and developed countries. Here you can find abstracts of articles published on a variety of public health topics under category "Contraception (Birth Control) and Family Planning". Contraception (birth control) is a regimen of one or more actions, devices, or medications followed in order to deliberately prevent or reduce the likelihood of a woman becoming pregnant or giving birth. Therefore contraception is the utilization of various and sundry surgical procedures, devices, practices, agents, or drugs with the intention of preventing conception or impregnation (pregnancy). Methods and intentions typically termed birth control may be considered a pivotal ingredient to family planning. Birth control is a controversial political and ethical issue in many cultures and religions, and although it is generally less controversial than abortion specifically.

YEAR: 1993

CATEGORY: Contraception (Birth Control) and Family Planning

TITLE

Using a marketing approach to improve the demand and use of family planning

services: MEXFAM case study.

AUTHORS

Cisek CR

SOURCE

Glastonbury, Connecticut, Futures Group, Social Marketing for Change

[SOMARC], 1993 Nov. 8 p. SOMARC Occasional Paper No. 18

ABSTRACT

The approach used by the Social Marketing for Change (SOMARC III) project in Mexico to help a private,

nongovernmental family planning organization, MEXFAM, develop a comprehensive service-oriented marketing

strategy to increase the demand for and use of its family planning facilities is described. The objectives were to

increase MEXFAM's client base, to identify additional potential markets and services, and to improve the

organization's overall cost recovery. SOMARC helped MEXFAM conduct the initial market research, assess the

results of the research, and design an integrated marketing strategy. Feedback on satisfaction, concerns, and needs

was solicited from current and potential users, as well as clinic personnel. The strategy ultimately developed

reflects a commitment to a full range of quality services, client satisfaction, targeted marketing and promotional

activities, and demonstrates how effectively a marketing orientation can be applied to expanding family planning

services at the clinic level. Sections discuss the application of marketing research to understand the family

planning environment, with particular attention upon understanding the target market, the institution's image, and

consumer perceptions and behavior. The development of an integrated services marketing approach is also

discussed in sections on redefining the product package and expanding the range of services, developing a strong

institutional image, ensuring quality services at the consumer level, and using well-targeted promotional activities.

(PubHealth.info Document ID: CONT2T 4577-06)

PubHealth.info NOTE: The author(s) of this article titled, "Using a marketing approach to improve the demand and

use of family planning services: MEXFAM case study.", is(are) Cisek CR. The source of this article is "Glastonbury,

Connecticut, Futures Group, Social Marketing for Change [SOMARC], 1993 Nov. 8 p. SOMARC Occasional Paper No.

18". This article was published in 1993 in English language(s). (PubHealth.info® Document ID: CONT2T 4577-06.

All rights reserved with PubHealth.info) PIN: 9577

For details, PubHealth.info recommends full-text link of this article

http://www.futuresgroup.com

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